1) Clarify Positioning

Define who you serve, the specific problem you solve, and the outcome your product creates. Write a one-sentence promise and three proof points. This positioning becomes the anchor for every headline, visual, and call to action so that your story stays consistent across channels.

2) Build a Full-Funnel Path

Map awareness, consideration, and conversion. Pair demand creation (short videos, stories, education) with demand capture (search, high-intent landing pages). Ensure each step answers the next buyer question and reduces friction: Why change, why you, why now.

3) Make Creative Modular

Treat creative like building blocks—hook, problem, proof, offer. Mix and match variants instead of rebuilding from scratch. Repurpose a winning hook across formats and rotate different proofs (testimonial, stat, demo clip) to keep freshness high while maintaining message-market fit.

4) Instrument Your Metrics

Track inputs and outcomes: CTR, CPC, CVR, CAC, payback, and LTV:CAC. Review by cohort and annotate launches so you can separate creative fatigue from seasonality. If efficiency improves but payback worsens, you optimized the wrong link in the chain.

5) Operate on a Weekly Cadence

• Plan three high-impact tests (one creative, one audience, one offer).
• Ship new assets and a landing-page tweak every week.
• Pause the bottom quartile by cost per result and rising frequency.
• Scale winners inside guardrails for CAC and payback.
• Log learnings in a simple changelog to compound insights.

6) Strengthen Retention

Acquisition is easier when retention is healthy. Onboard with quick wins, reinforce the promise with education, and create moments of delight that earn referrals. Higher lifetime value expands what you can profitably spend on growth.